Modere

Solving Root Problems while Providing Designs to Build Relationships - Ecommerce

At Modere I was hired to focus on User Experience Research which is my cup of tea, but I also used skills to create clean slick UX designs as needed always centered around the user. I use a mixed methods quantitative and qualitative approach, and I ask the right questions. If the business allows me the opportunity to do it, I will 100% focus on solving the root of the problems. As much as this is a strength, I get that that’s not always business initiatives. All in all you tell me what your business needs are and I know where to start user research to get us where we need to go.

With Modere, I worked on Ecommerce from a variety of angles. I worked on Modere’s main website for the needs of customers and distributors, the back-office for needs of distributor users only (multiple types within this group), and the Modere ecom app for ALL these high level user groups. We completely redid the shopping flow due to crucial global enterprise needs. This included, but is not limited to browsing to purchase to the checkout process across all platforms. My biggest success where I had the most freedom to focus on what I know and apply it, was the Modere app. Although I couldn’t always do deep dive user research for the app, I was very adaptable and intuitive. Given the business rules and needs, and the user data I’d already collected for over a year, I would create wireframes, and prototypes. I conducted adhoc usability tests and provided heuristic evaluations on and off to put the developers on the right track for improvements. We updated visuals, redesigned functionalities for better simplified user experience, prepared a plan for more personalization as resources provided, and even updated the app logo with a plan to evolve the logo to a simpler version in a way users would easily comprehend over time. This work connected a few departments that really needed some strengthened relationships. It was a huge win-win across the board and not just for departments, but for the massive growth of the company as well. Modere was named fastest growing women-led businesses in the country in 2022.

A favorite experience I had at Modere was leading and managing a small UX team we had for a time. I lead and worked with one UX designer to accomplish a few larger scale user research projects for the backoffice where I mentored him to accomplish more effective research. I also managed and ensured my other designer had all the right work going to fulfill business needs. We were a magnificent team, all living in different countries. Team building remotely was really fun for me and empowering. Guiding team members was something I thrived in easily. People centered problem solving is how I live my life, build my teams, and do my work. It just works. It’s pretty magical. :)

See one of our awesome (deep dive) UX research reports at the link here. It was great to have some freedom to focus on what I know during this time. These insights were then taken into account, and handed off to future designers that implemented them into their work the best they could even amongst corporate leadership and org changes. For our second back-office dashboard prototype proposal that came from one of these larger user research projects, tap here.

Here’s some quick screenshots of the before and afters of these larger user research projects all together. Please tap to enlarge.

These designs came from the research work case study you see linked in blue. I want to be clear, these are not the only work I did at Modere. There is much more I can discuss and present in interview.

During our UX work described above, I also created and worked on the information architecture of the back-office and the other platforms. For this presentation see the back-office sitemap below. Tap the image to go to view it at the original link.

Before the work you see in the report above I had been working solo for a year as a UX Researcher, gathering proper sample population, surveying and interviewing users, gathering and synthesizing data. I was aiming to solve root problems and it was a blast. I was developing personas this whole time using my data. Here’s an example of my persona deliverables we used across all platforms and teams, tap on them to see them enlarged. These were regularly updated and backed by thorough evolving data.

To see one of my favorite deliverable reports that came from this solo work and provided recommendations for leadership for business structure, please reach out to me for an interview and I can show you there as this is more private data.

At one point I was asked by my CTO at the time to lead and facilitate a UX Ecommerce focused workshop that helped us build relationships and improving the user experience. I used my user research learnings up to that point to guide our conversations. This workshop was full of key people from all departments across the company, many completely unaware of what UX is, but all focused on the same goals - to help our customers have a better experience and get what they need. Some deliverables from this in person workshop are below. We turned those insights into usable digital work which is the User Journey Map you will see below. :) These insights lead to more connection and cross functional work between departments, helping our leaders work together as a whole.